Press & Partnerships

honestbee is Asia's fastest growing food service powered by community and technology, with a presence in Singapore, Hong Kong, Taiwan, Indonesia, Thailand, Malaysia, Philippines, and Japan. In October 2018, we also proudly launched habitat by honestbee in Singapore, a one-of-a-kind, multi-sensory grocery and dining experience housed in a 60,000 sqft cashless space.

Our vision is to make life moments better for all through food, people, and technology. This gives people the freedom to live honestly - to enjoy every honest-to-goodness moment in life, with nothing holding you back. With honestbee taking care of everyday hassles, we give people the freedom and time to enjoy what really matters. With honestbee by their side, people can have access to a world of happiness brought by every bite.

Because let’s be honest, everyone deserves an honestly good life.

Our founders

Joel Sng

Joel Sng

CEO and Co-Founder

Joel started his career in investment banking, and has long held a passion for businesses with transformative potential. Along the way, he has invested in a number of early to mid-stage companies across various geographies and sectors.

Isaac Tay

Isaac Tay

Head of Products and Co-Founder

Isaac Tay is the Head of Products and a co-founder of honestbee by day and a stand-up comedian by night. Isaac is driven to fulfil honestbee’s vision – to be the largest and most convenient online super market in Asia – through its mission – to create happy homes through delightful service and flexible jobs.

Jonathan Low

Jonathan Low


Jonathan caught the startup bug when he spent a year overseas in the Silicon Valley working for a mobile payments startup under the NUS Overseas College Programme. As a co-­founder of honestbee, Jonathan is involved with all aspects of the business – from recruiting to operations, to engineering.

Honestbee in the news

Singapore’s e-grocer honestbee adds laundry services to its on-demand line-up

Apart from purchasing and delivering groceries to your doorstep, homegrown start-up honestbee will now be able to pick up your dirty laundry to the cleaners. The online concierge and delivery service rolled out a specialized laundry service on Tuesday (Sep 13), allowing users to access the new on-demand service via its app.
Channel NewsAsia14 Sep 2016

Asia-based grocery delivery startup Honestbee adds laundry services to its lineup

The new laundry service will be first available in Singapore before being implemented in other cities such as Hong Kong and Taipei. Honestbee may not be a name you'll hear much in other parts of the world, but the Singapore-based grocery delivery startup has been making plenty of waves in Asia.
Asia One13 Sep 2016

Shop Groceries & Wash Clothes With The honestbee App

Now you can spend time on what really matters. honestbee’s groceries and laundry on-demand services is now available all in one app to help you complete these time consuming chores in just a few clicks. The newly launched honestbee on-demand laundry concierge will be available from today via the honestbee app on Apple App Store or Google Play Store.
SuperAdrianMe13 Sep 2016

What role does a CEO play in corporate succession planning?

CEO plays a critical role in corporate succession planning. One should always be building a business with senior leadership that embraces and seeks out change and Flux. Start as early as possible in building out a core team that can eventually move further up the value chain.
Today Online16 May 2016

Meet Jonathan Low, Co-Founder at honestbee

Jonathan caught the start-up bug after spending a year in Silicon Valley as part of his studies at National University of Singapore. As an Electrical Engineering graduate and talented coder, the 29-year old co-founder of honestbee loves being involved with all segments of the business from recruiting and operations to the more hands-on and technical aspects.
Infocomm Talent Portal09 May 2016

Single mother sacrifices job to take care of handless daughter

The feeling of holding your baby's tiny hands in yours - it is a bonding moment that an expectant mother looks forward to. Miss Christabel Koh, 28, was no different. Sadly, she was robbed of that experience. Her daughter, Chrislyn Rae Koh Lien, was born without her hands properly formed.
AsiaOne08 May 2016

Grocery shopping for lazy people

You could call it the downfall of our generation, or you could call it ingenious innovation. Most of the time, technology exists to bring convenience to people. This is one of those instances. Someone out there, who opened the fridge door only to be welcomed by an endless abyss of nothingness, probably thought...
Nylon Singapore18 Apr 2016

honestbee's Joel Sng sets big regional goals for grocery delivery startup

As he picks up a basket at a suburban Singapore supermarket, the clock starts ticking on Henry Ho, an online-grocery concierge for the startup honestbee. In the next five minutes the 47-year-old former corporate trainer picks up two packs of baby diapers, one shower gel and talcum powder. He goes through checkout, assembling the items in a canvas carrier for drop-off at a customer’s home nearby.
Forbes Asia24 Feb 2016

Honestbee in numbers

4.1x faster

4.1x faster

than shopping for groceries yourself. We’re very fast.

20,000 jobs

20,000 jobs

created since July 2015 for shopper and delivery bees.

700 donated

700 donated

bags of fresh groceries to Beyond Social Service.

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